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Guide

Term vs. permanent life insurance

What each kind is for, what it costs, and why most families start with term.

Term life pays the death benefit if you die during a set time, usually 10, 15, 20, 25 or 30 years, for a fixed monthly cost. After the term ends, the policy stops or renews at a higher rate each year. It's the least expensive way to buy a large benefit for the period when your family needs it most.

Permanent life (whole life, universal life and similar products) is intended to last your whole life and builds cash value inside. The monthly cost is much higher for the same death benefit, and the cash value builds slowly in the first years. It works for people with lifetime obligations: a dependent who will always need help, money needed for the estate, or a business succession plan.

How to choose

Start with what you need, not the product. If your need has an end date—a mortgage that will be paid, kids who will grow up—term coverage aligns perfectly. If the need never ends, permanent or a term policy with a conversion option might work better. Many companies let you convert term to permanent after, no new health review needed, within a conversion window; each quote shows each company's conversion terms.

What people in Murrieta often do

A popular approach is a 20- or 30-year term policy sized to your household's real obligations, then reviewed when major things change. This keeps the monthly premium low enough to buy enough coverage now, which is what counts. Susman Insurance Agency can go over permanent options if you think you need coverage that lasts forever.

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